You walked into the kitchen… why? Pregnancy brain strikes again.

One minute you’re confidently striding into a room, probably mid-convo with yourself about snacks or spreadsheets or why everyone’s suddenly obsessed with oat milk. The next minute? You’re standing there, confused, staring into the void, holding your keys in one hand and your bra in the other, wondering if you’re supposed to be microwaving something or launching a rocket to Mars.

Welcome to the wonderfully wobbly world of pregnancy brain.

“Is pregnancy brain real?” Oh honey — it’s as real as the second breakfast you just ate and forgot about.

Let’s break down what’s actually going on in that beautiful baby-growing brain of yours — and how to survive (and laugh through) the mental fog, the forgotten names, and the freezer full of laundry detergent you swear you meant to put somewhere else.

Yes, It’s a Thing (Science Says So)

You’re not losing it. You’re literally rewiring your brain. Studies have shown that during pregnancy, grey matter in your brain shifts to strengthen areas related to bonding, empathy, and emotional regulation — which is amazing. But it comes at a price.

That price? Short-term memory lapses. Zoning out. Losing your train of thought halfway through a sentence. Putting your phone in the fridge and staring at your actual sandwich like it betrayed you.

All perfectly normal. All hilariously chaotic. All part of the glow-up.

Comm

on Pregnancy Brain Moments (You Are Not Alone)

• Putting the cereal in the cupboard. With no bowl. Or milk. Just vibes.
• Sending a text and then immediately forgetting you sent it — and double-texting like your own ghost.
• Standing in front of the mirror mid-makeup and thinking, “Wait, did I already do my eyebrows?”
• Rewatching a show you swear you’ve never seen. Realising mid-episode: you have.
• Going upstairs for something and then staring at the wall for 45 seconds before walking back down with nothing but disappointment.

Pregnancy brain is not a bug. It’s a feature. You are literally processing double: your life + baby life logistics.

How to Cope (And Laugh Through It)

First of all — grace. Give yourself truckloads of it. Your brain is doing a hard reset. Also, maybe keep sticky notes on every available surface. Here’s how to manage the fog:

• Make lists. Then make lists of your lists. Bonus points if you forget where the list is.
• Use your phone calendar like your life depends on it (because it kinda does right now).
• Talk to yourself. Narrate everything. “I’m walking into the laundry to get the basket.” This works. Also hilarious if someone overhears.
• Accept the chaos. You’

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  ll forget things. You’ll laugh. You’ll cry. You’ll pee a little. Iconic.

“Pregnancy brain: where every day is a surprise party thrown by your own neurons.”

Let’s Not Forget the Fashion Fog Lifter

Here’s something you won’t forget: how damn good you feel in Emamaco maternity leggings. When your brain is chaos but your pants are sculpting, soft, and reliable? Baby, that’s balance.

The Funny Side of Fog

It’s okay to laugh. In fact, please laugh. That’s what keeps the overwhelm from taking over. Text your bestie when you find your sunglasses i

n the freezer. Share your fridge magnet grocery list that just says “???”. Recount how you cried because you thought you lost your phone — while holding it.

You are not alone. Somewhere, another pregnant queen is crying in aisle 7 because she forgot why she came. Again.

Pregnancy Brain Is Proof You’re Doing the Most

Your brain is busy building new neurological highways for motherhood, rewiring your responses, prepping you for the most intense and beautiful transformation ever. It’s going to feel like a hot mess sometimes. But it’s also magic.

So yeah, you walked into the kitchen and forgot why. But also? You walked into the kitchen while growing an entire nervous system inside you. I think we both know who wins that round.

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Your thoughts might be scrambled. Your memory might be a drama queen. But you’re still nailing this. Pregnancy brain and all.

Keep walking into rooms like you own them — even if you forgot why. Wear the comfy pants. Laugh at the weird moments. And trust that your brain, like your bump, is doing exactly what it needs to.

And when in doubt? Snacks usually help.